Consumer Behavior Analysis
Expert Insight by Norman • March 02, 2026

Consumer Behavior Analysis

It is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products or services to satisfy needs. Understanding these patterns allows businesses to design better products and marketing strategies.

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DATA FOR
DEVELOPMENT

Essential data to guide decisions, monitor progress, and evaluate macroeconomic impact.

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Explore by focus area

decode / DeFi Adoption Index (SEA)

842.15

Active index reflecting a +14.2% YoY trajectory.

decode / Smart Contract Audits Logged

1,204

Active index reflecting a +22.8% YoY trajectory.

decode / Open Access E-Commerce Pubs

3,492

Active index reflecting a +8.4% YoY trajectory.

Impact

THE POWER OF PURPOSE

The world’s challenges are bigger than one project, one country, or even one institution. That’s why we pair rigorous academic experience with practical Web3 architecture. To move faster. Work smarter. And empower decentralized economies.

50+

Open Datasets

Publicly accessible APIs.

10x

Academic Amp

SINTA/Scopus targeting.

TRANSFORMING KNOWLEDGE
TRANSFORMING LIVES

Trusted data, insights, and education to help organizations, practitioners, and global leaders deliver impactful policies at scale.

DECODE Academy

Capacity development for next-gen leaders.

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Digital Scorecard

Indicators measuring progress and impact.

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Knowledge Transfer

EMPOWERING PEOPLE &
COUNTRIES TO MAKE
PROGRESS

Follow the latest operational activities, policy deployments, and regional milestones from the DECODE research group.

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Active Regions

Southeast Asia Global South
Feb 28, 2026

DECODE Launch Financial Lab

Decode Research Center...

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PAST DIALOGUES & SUMMITS

Explore our historical engagements and global partnerships led by the DECODE research group.

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Waiting for historical events to be published.